PETTICOAT LANE MARKET - REGENERATION | SUMMER - 4 WEEK PROJECT

BRIEF

Working with Tower Hamlets Council + Steer Group to explore the history of the market, address the challenges it faces in competition with neighbouring Spitalfields Market to redefine it’s identity + encourage visitor numbers

CHALLENGES/OBJECTIVES

Cluttered streets with a lot going on in terms of signs and street furniture so any new designs will need to compete to stand out

Changing use of street 

Low quality of products being sold so fewer visitors drawn in than some other markets - Local residents do shop here though so need to be careful not to alienate

Food stalls present on Mon-Fri market seem very popular but not very many on the busier Sunday market - Need to encourage more to attend as well as possibly more fresh produce stalls 

CONCEPT

Identity motif that shows the diverse cultural makeup of the local area

Re-design of street lamps establishing a new market identity 

New street signs reinforcing the market identity + easing navigation

Bench seating placed amongst market stalls encouraging social interaction

Colourful decorative murals placed on building facades telling to stories of the local history + their cultures

Book + artwork box stalls - installed on walls + closable when market not open 

Colourful crossing - encouraging market visitors to continue exploring stalls on other side of main road